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Our Practice

Gonzalez Calvillo’s advertising and marketing practice is one of the few established in Mexico and it is unmatched by integrating a multidisciplinary team with vast experience in consumer protection, data protection, health and life sciences, intellectual property, litigation and regulatory matters.

The team is well known for its unique solution-based approach at tackling clients’ most sophisticated needs, such as protection and enforcement of IP rights – including Notice and Takedown Procedures-, as well as the review and consultation of advertising, promotional campaigns, and product labelling. Our advice also entails obtaining permits and licenses, engagement and representation in respect of filings and claims before regulators and other consumer bodies. We regularly advise a blend of local and multinational corporations across regulated and non-regulated industries such as health, oil & gas, manufacturing, retail, and technology.

We have deep understanding and unparallel expertise on the intricacies of the digital market and industry implications, particularly those linked to data and consumer protection. The team is knowledgeable in the analysis of all Mexican law related matters and its impact, having advised clients across several matters, from general terms to very specific and sophisticated campaigns.

Similarly, our practice encompasses litigation aspects arising out of advertising and marketing. Our team has experience across administrative proceedings including verifications, fines, and penalties, as well as other actions triggered by regulatory agencies such as COFEPRIS,  PROFECO and CONDUSEF at federal or state level. This includes any potential breaches to health, consumer protection or any federal norm that includes advertising provisions. We also devise complex legal defense strategies on behalf of our clients including appeals, reviews, and constitutional relief proceedings to prevent any harm to them arising out of the entry into force or application of such provisions, resolutions and/or fines.

Our team’s service approach is solution-based driven, always centered around our clients while addressing any of its related needs. We advise them throughout all marketing aspects, from direct marketing to digital marketing. This includes trademark registration and consultancy on copyright violations, review of advertising and promotional campaigns and product labelling, permits issuance as well as addressing and replying to regulators or consumer’s procedures and claims.