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Pablo Hooper
Pablo Hooper

Pablo Hooper


Expert in intellectual property matters and franchising


Pablo Hooper, partner at Gonzalez Calvillo and member of the firm’s Business Development Committee is widely recognized as a leading intellectual property and franchise lawyer in Mexico and abroad. Pablo has nearly 30 years of experience advising local and multinational companies in a variety of industries on intellectual property, trademark, copyright, franchising, and entertainment matters. His practice stands out for its legal advice in strategic litigation for the defense and protection of intellectual property and franchises.

Pablo founded and currently leads Gonzalez Calvillo’s Intellectual Property area. He has developed a specialized transactional approach, identifying risks and negotiating contracts that involve a significant component in the licensing of intellectual property rights and franchising in Mexico and Latin America where he has represented clients in complex transactions.

Pablo is founding member and former president of Fundación Gonzalez Calvillo, leading programs to promote the rule of law in Mexico, the culture of lawfulness and pro-bono work. His success stories include advising the Bank of Mexico on intellectual property matters, the creation of the Mexican Ministry of Culture, and the incorporation of ANADE’s first Sports, Entertainment and Culture Committee.


He has represented domestic and foreign clients from a wide range of sectors from both product and service industries

Awards & Recognitions

Intellectual Property ranked lawyer, Chambers & Partners Global and Latin America Guides

Recognized in Intellectual Property, Latin Lawyer 250

Recognized prosecution and strategy individual, World Trademark Review

Franchise, Expert in the field, Who’s Who Legal

Intellectual Property, Expert in the field, Who’s Who Legal

Recognized in Intellectual Property, World IP Review

LACCA Approved Lawyer in Intellectual Property Law, Latin America Corporate Counsel Association

Intellectual Property recognized lawyer, Best Lawyers

Administrative recognized lawyer, Best Lawyers


Professor at the Universidad Panamericana and Escuela Libre de Derecho


Postgraduate degrees in intellectual property law, licensing, contracts and entertainment law from the Franklin Pierce Law Center (Concord New Hampshire), Escuela Libre de Derecho (Mexico City), the Universidad Panamericana (Mexico City), and the Centro de Extensao Universitaria (Sao Paulo, Brazil) Law degree, (J.D. equivalent), Universidad Panamericana, Mexico City, Mexico


For years, Pablo has been a speaker in several national and international events in more than 100 conferences in Mexico, in six countries and three continents. His practice is regularly awarded and recognized by several rating agencies and publications worldwide.

Publications & Collaborations

  • Speaker in the Promoting Best Practices in Licensing for SMEs in the Creative Industries Conference organized by the Asia-Pacific Economic Cooperation Forum (APEC) at Hong Kong, China (2018)
  • He is an active speaker in conferences and seminars around the world organized by among others, the University of Texas, Franchise Expos, IFA, International Bar Association, ABA and APEC, in topics related with his areas of expertise
  • He collaborates on a regular basis with articles in publications, most of them related with intellectual property, franchising and entertainment matters


Spanish – English