Gonzalez Calvillo - Meet new stardards

Pablo Hooper
Pablo Hooper

Pablo Hooper


Expert in the Intellectual Property field


Pablo is partner at the firm since 2003 and has over 24 years of experience providing expert advice in Intellectual Property, Copyright, Franchise and Entertainment Law. Also, he has ample experience representing domestic and foreign clients from a wide range of industries, in litigation procedures for the defense and protection of their intellectual property rights.

“He is very good at proposing potential solutions and finding innovative ways to do things.”
Chambers & Partners Latin America

He has always been involved in legal matters involving public interest. Throughout his career he has assisted and discussed with the Mexican Congress several amendments to trademark and franchise regulations. As well as, has always considered pro bono work key to his legal practice, he is current president of Fundación Gonzalez Calvillo, a non-for-profit association, focused in pro bono work which supports initiatives to strengthen the Rule of Law in Mexico.


He has represented domestic and foreign clients from a wide range of sectors from both product and service industries.

Awards & Recognitions

  • Intellectual Property ranked lawyer, Chambers & Partners Global and Latin America Guides
  • Intellectual Property, Expert in the field, Who’s Who Legal
  • Franchise, Expert in the field, Who’s Who Legal
  • LACCA Approved Lawyer in Intellectual Property Law, Latin America Corporate Counsel Association
  • Recognized prosecution and strategy individual, World Trademark Review
  • Intellectual Property, Latin Lawyer 250
  • Intellectual Property recognized lawyer, Best Lawyers


Professor at the Universidad Panamericana and Escuela Libre de Derecho


Postgraduate degrees in intellectual property law, licensing, contracts and entertainment law from the Franklin Pierce Law Center (Concord New Hampshire), Escuela Libre de Derecho (Mexico City), the Universidad Panamericana (Mexico City), and the Centro de Extensao Universitaria (Sao Paulo, Brazil). J.D. (law degree equivalent), Universidad Panamericana, Mexico City, Mexico (1998)


  • International Trademark Association (INTA)
  • International Franchise Association (IFA)
  • American Bar Association (ABA), former member of the Steering Committee at the Franchise Forum thereof
  • Asociación Nacional de Abogados de Empresa, Colegio de Abogados (ANADE – Mexican Association of Business Lawyers)
  • Sports and Entertainment Committee of the National
  • Association of Business Lawyers in Mexico, ANADE, Founder and Coordinator

Publications & Collaborations

  • Speaker in the Promoting Best Practices in Licensing for SMEs in the Creative Industries Conference organized by the Asia-Pacific Economic Cooperation Forum (APEC) at Hong Kong, China (2018).
  • He is an active speaker in conferences and seminars around the world organized by among others, the University of Texas, Franchise Expos, IFA, IBA, ABA and APEC, in topics related with his areas of expertise.
  • He collaborates on a regular basis with articles in publications, most of them related with intellectual property, franchising and entertainment matters.


Spanish – English