Hugo Peña


Hugo Peña



Hugo leads Gonzalez Calvillo’s Business Development, Marketing & Communications strategy. He is a lawyer with over 15 years of experience working in the US, Europe, and Latin America for a wide range of clients spanning private individuals, SMEs, and corporations both in regional and global scales, understanding their needs and designing business and legal strategies to solve their challenges.

After starting his professional career as in-house counsel for one of the largest industrial real estate developers in Mexico, Hugo went on to work in the legal services and investment fund industries in London. He has held several leadership positions in relation to business development, litigation funding, financial services, global mobility, and government relations. In his seven years in the United Kingdom, Hugo gained invaluable international experience handling global initiatives and complex legal issues particularly across antitrust and commercial litigation matters. Prior to joining GC, Hugo also led numerous legal projects out of Miami and Brazil.

Hugo has a proven track record of building teams from the ground up particularly around business development matters and is used to taking the lead on relevant issues with key industry players including several relationships with law firms worldwide. He is a strong advocate of the role business professionals play across the legal sector and is experienced in legal operations and strategies including law firm expansion plans and the design of regional initiatives. Hugo is currently co-editor of The Legal Industry Reviews – Mexico, one of the world’s most prestigious legal publications.


  • Senior Manager for a Global Mobility company operating in Latin America & the Caribbean (2017 – 2021)
  • Business Development Manager / Foreign Lawyer for an Antitrust Boutique law firm in London, UK (2012 – 2017)
  • Trade & Investment Analyst for the Mexican Investment Office in London, UK (2011)
  • In House Counsel for Industrial Real Estate Developer in Monterrey, Mexico (2008 – 2010)

Awards & Recognitions

  • Marketing Team of the Year – Shortlisted Firm – The Legal 500 Mexico Awards 2024
  • Marketing Team of the Year – Shortlisted Firm – The Legal 500 Mexico Awards 2023
  • Best Business Development Initiative of the Year – Winner – Multilaw Awards 2023


  • Master of Laws (LL.M.) in Public International Law, University College London, London, United Kingdom
  • Law Degree (J.D. equivalent), ITESM, Monterrey, Mexico
  • Law Program Fundação Armando Alvares Penteado, FAAP, São Paulo, Brazil


  • American Bar Association
  • International Bar Association – Law Firm Management Committee / Business Development & Marketing Subcommittee / Latin American Regional Forum
  • Legal Marketing Association
  • Association of Legal Administrators

Publications & Collaborations

  • Doing Business In: Mexico, published by The Legal 500 Read more
  • "The Formalization of Law Firm Business Development" - Passle's CMO Series Podcast EP132 Read more
  • Article: "Disrupting Mexico's Legal Industry: Considerations on the Third Party Funding Phenomenon", published by Legal Industry Reviews, October 2023 Read more
  • Article: "It takes BD to Tango", published by PSMG, July 2023 Read more
  • Special Edition of Marketing and Business Development for Lawyers and Firms, interview published by Legal Industry Reviews, November 2022 Read more
  • Article: "No more ‘business as usual’: Why law firms are rethinking BD", Mexico Chapter, published by Multilaw, September 2022 Read more
Spanish – English – Portuguese – Italian
Scroll to Top

Use our search function to find what you need on our website:

Please share your information to download the PDF

Por favor comparte tu información para descargar el PDF